Moral Panic

Moral panic is a feeling of fear to a large number of people. In the dictionary it defines it as 'the process of arousing social concern over an issue'. In Bowling for Columbine this is when the news talk about the incident when people took over the school and kept some people hostage after killing some students and teachers. 

Mean World Syndrome

Mean World Syndrome was founded  George Gerbner that describes violence content shown by the mass media that shows the audience that the world is more dangerous than it is. This happens every time something horrific happens in the world. The news just constantly show the story and nothing else and that happened for Bowling for Columbine.

Narrative theories

Roland Barthes

Key Facts

uRoland Barthes was born on 12th November in 1915 and died on 25th March 1980.
uHe was a French theorist, philosopher and critic.uHis theory breaks down to 5 codes.  

Codes Theory

A piece of text has a number of different meanings. Once we know what the text means we can start to find out a number of different meanings. We start by looking at the narrative of one point of view and then we can create one meaning for the text we have read. You can then start looking at the text from a different point of view and create a whole different meaning. 

Hermeneutic Code

This is when the story does not tell the truth and does not tell the facts to drop clues to create a mystery. The example I am using for this is going to be Fight Club because throughout the movie we think 

Enigma Act

This is when tension builds up in the story and leaves the audience to guess what happens next. 

Vladimir Propp

Vladimir was born on 17th April 1895 and he died on 22nd August 1970 in Saint Petersburg, Russia. He wrote five books altogether and also published four articles. The books he wrote were.

• Morphology of the tale, Leningrad 1928

• Historical Roots of the wonder tale , Leningrad 1946

• Russian Epic Song , Leningrad 1955 - 1958

• Popular Lyric Songs , Leningrad 1961

• Russian Agrarian Feasts, Leningrad 1963. 

The articles he wrote were 

• The Magical Tree on the tomb
• Wonderful Childbirth
• Ritual Laughter in folklore
• Oedipus in the light of folklore.

Vladimir Propp was a scholar who found out that a certain type of character was used in every type of story. 

The characters he thought that were in every type of story were the villain who fights the hero, the dispatcher who sends the hero off to save the world from the villain, the helper who can be magical who helps the hero in his adventure to save the world, the princess or prize which the hero gets to marry or have after he saves the world, 

Semiotic and Analysis

Fairy 1990s advert

https://www.youtube.com/watch?v=mki1Zto7JZo&nohtml5=False

In this advert there is a mum and daughter at home. The mum is doing the washing up, this conveys that the mum is at home and that we assume that the dad has gone to work. The kitchen they have in their house is big this makes us assume that they are a middle class family. 

Adverts and genres

The difference between adverts and television programming is that adverts are short snip-its of information about a certain product to make a customer within the companies target audience buy the product and they are directed at the viewer. The type of characters we see in adverts are some celebrities and some people who have used it. The images we would see in an advert would be bright and vibrant to make the advert eye-catching.The expectations I have of an advert is for it to have quick bits of information, for it to be eye catching and facts and statistics.

Task 2A

There are four main theories within media and they are the passive or active consumption, the hypodermic needle model, the uses and gratifications theory and the reception study including responses.

The passive or active consumption is when the audience is not interested with what the media is showing, they do not question what has happened they just accept it. The key characteristics of this theory is that

The hypodermic needle theory started in the 1930s. This is when there is a message broadcast-ed on a television or radio which has to be accepted by the audience because there are no other sources available to get the same information from.

The uses of gratification theory is how we use the media, for example how we do social interaction, we use Facebook to do social interaction.

The reception theory is when the people who produce the media text include a message within the text. The audience can then interpret it in different ways and then can either agree, disagree or agree and disagree at the sane time.

Theory

• Passive or active consumption; 
• Hypodermic needle model; 
• Uses and gratifications theory; 
• Reception study including Responses (negotiated, preferred, oppositional and participatory).

Questions for each theory

1. What are the key characteristics of this theory, explain in your own words how this is theory works?
2. Draw a diagram of find another way other than words to explain this theory 
3. Find a use a Media example (Poster, Film, TV show, Social Media) that you could apply this theory to? How would you measure the effect on the audience to show if this theory is successful?