Adverts and genres

The difference between adverts and television programming is that adverts are short snip-its of information about a certain product to make a customer within the companies target audience buy the product and they are directed at the viewer. The type of characters we see in adverts are some celebrities and some people who have used it. The images we would see in an advert would be bright and vibrant to make the advert eye-catching.The expectations I have of an advert is for it to have quick bits of information, for it to be eye catching and facts and statistics.