Hypodermic Needle Theory (6.3) 

The hypodermic needle theory started in the 1930s. This is when there is a message broadcast-ed on a television or radio which has to be accepted by the audience because there are no other sources available to get the same information from. This happened because the Mass Media was really powerful in the 1940s-50s.

Disadvantages 

There are many disadvantages to using this theory. The first is that the information that is passed on can be fake. The second is that  people might not be affected by it. The final one is that there are so many sources to gain information from so that you can check if the information is fake so it would not work nowadays.

Example 1

There are many examples of this theory being used. One is that when the world cup was on North Korea lied saying they beat Portugal 22-0 in the final. This is the Hypodermic Needle Theory because