Task 1 (P2,M2,D2) (Individually) Understand how media producers create products for specific audiences
Addressing audiences: selection of content, eg words, images, sound, sequences, colours, fonts; construction of content, eg narratives, layout, captions, anchorage; codes and conventions, eg linguistic, visual, audio, symbolic, technical; modes of address
Audience feedback: eg focus groups, audience panels, trialing and testing, reviews, complaints
Your client News UK (Formerly News International) are looking to launch new magazines to accompany their newspapers The Sun & The Times. As a researcher it is your job to identify, based upon the demographics and psychographics of each publication’s readership profile, the way in which they should address the following to ensure their new magazines appeal to the different specific target audiences:
· Selection of content, (words, images, sound, sequences, colours, fonts)
v In order to do this you will need to analyse the front cover and an article (about the same subject) from The Sun and The Times:
- Define the Target Audience for each paper using appropriate subject terminology
- Explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience
- Create digital moodboards (using examples of existing magazine front covers and content) and a digital mock-up of a front cover for each of the proposed magazines based upon what you discovered about the specific Target Audience for each one
- Explain why News UK should use this style for their new magazines.
- Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback
Remember to use subject specific terminology, particularly when identifying the target audience, copy and scan or take photographs of your newspapers in order to include and refer to them.
Present your findings as an illustrated report.
Addressing audiences: selection of content, eg words, images, sound, sequences, colours, fonts; construction of content, eg narratives, layout, captions, anchorage; codes and conventions, eg linguistic, visual, audio, symbolic, technical; modes of address
Audience feedback: eg focus groups, audience panels, trialing and testing, reviews, complaints
Your client News UK (Formerly News International) are looking to launch new magazines to accompany their newspapers The Sun & The Times. As a researcher it is your job to identify, based upon the demographics and psychographics of each publication’s readership profile, the way in which they should address the following to ensure their new magazines appeal to the different specific target audiences:
· Selection of content, (words, images, sound, sequences, colours, fonts)
· Construction of content, (narratives, layout, captions, anchorage)
· Codes and conventions, (linguistic, visual, audio, symbolic, technical)
· Modes of address
v In order to do this you will need to analyse the front cover and an article (about the same subject) from The Sun and The Times:
- Define the Target Audience for each paper using appropriate subject terminology
- Explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience
- Create digital moodboards (using examples of existing magazine front covers and content) and a digital mock-up of a front cover for each of the proposed magazines based upon what you discovered about the specific Target Audience for each one
- Explain why News UK should use this style for their new magazines.
- Suggest and explain at least TWO ways in which your client can test the appropriateness of their new publications through audience feedback
Remember to use subject specific terminology, particularly when identifying the target audience, copy and scan or take photographs of your newspapers in order to include and refer to them.
Present your findings as an illustrated report.
The Times
The demographic of this newspaper called The Times is mostly ABC1C2 adults which is approximately 1 million people. 34% of the audience are aged 65+. The readership of this paper altogether is 1,128,000.The print sell of this paper is 1.7 million. The total number of visitors on this website is 670,882. The total amount of readership on this website is 37,000. Most of the audience access the news from their phone because the total amount of readership is 1,427,147. The active amount of views on the website is 77,747. The circulation of the printed version of this newspaper is 440,048 which is 40% of their audience.
The Sun
The demographic of the Sun is again mostly ABC1C2 adults which is approximately 2.7 million people. 26% of this audience are aged 65+. The readership of this paper altogether is 4,461,000. The print sell of this paper is 4,316,000. The total number of visitors on the website is 2,138,284. The total number of readership on this website is 159,000.
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